Denim Is Good is a new destination for music, stories, and the culture that shapes them. We celebrate the sounds of Country, Americana, Folk, Blues, Roots, Rock, and everything that blurs the lines between. From established icons to emerging voices, we are dedicated to following the music wherever it leads—spotlighting the records, gigs, and festivals you need to know.

But the journey doesn’t stop at the stage. Denim Is Good explores the fashion, food, travel, and people that give these musical worlds their soul. The platform is a collaboration between two Australian industry veterans: Howard Duggan, bringing over 30 years of expertise in independent music media, and Geoff Trio, an accomplished live music promoter and marketer. Together, they are building a definitive guide to the lifestyle and the soundtrack of the open road.